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The home decoration trend is going strong and even the childrens room get into focus. This is something that the swedish brand Kid's Concept has taken up. They design playful and colorful furniture and interiors for the youngest members of the family. The women who founded Kid's Concept discovered that there was room for a new range of products on the market, including storage and products in universal colors that would fit both boys and girls. Kid's Concepts's products is produced in a close cooperation with the children, as the owners has put together a "Childrens council" to take advantage of the childrens thoughts and dreams.