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In 2004 Z8 started in a small scale by selling quality basic shirts in five different colors. The concept of Z8 baby hit very well and the baby clothing collection was extended every six months. In 2006, a complete collection Z8 baby baby clothes was presented on the market. In the Netherlands and Belgium, Z8 sold out and there was a growing need for Z8 in larger sizes.
Z8 extended to a full children's brand with two collections per year and more than 200 sales outlets at home and abroad. In January 2012 Z8 presented a separate line up, called Z8 Newborn. The Z8 Newborn collection is available in size 50, 56 and 62. The Z8 collection is characterized by a perfect fit and the use of flexible materials.